Demand generation and marketing operations leader with over 10 years of experience with increasing responsibility specializing in optimizing marketing teams, process, and strategy to increase efficiencies in marketing. Strong SaaS background in early to mid-stage startups focused on rebuilding net new business acquisition strategies and spearheading brand awareness, digital marketing, sales development, and operational initiatives. Passionate about redefining traditional demand gen and blurring the line between analytical and creative functions to create more cohesive marketing strategy and higher functioning marketing teams.
Strengths include:
- New & Upsell Pipeline Generation & Acceleration Programs
- Account-Based Marketing Strategy & Sales Enablement
- Campaign Planning, Tracking & Attribution | Marketing Budgeting & Forecasting
- Customer Lifecycle Journeys & Multi-Channel Nurture Programs
- Marketing Operations, Marketing Technology Management & Tech Stack Optimization
- Lead Management & Sales Development Process
- Website Testing & Optimization
- Creative Optimization & Brand Awareness
Industry Specialties: Data & Analytics, Security, Marketing Technology, BI, Finance