Amanda Groves

👋🏼 Hey there - I’m Amanda, but my friends call me Groves.

I’m a marketing leader, athlete, military spouse, and mom. My journey has led me to hold roles across healthcare tech, experiential learning, edtech, hrtech, martech and partner ecosystem platforms.

Along the way, I’m grateful to have learned from and contributed to company cultures such as 6sense, JazzHR, SoftWriters, Appsembler, ImagineLearning and most recently, Crossbeam ❤️.

I'm privileged to have participated as a keynote speaker, contributor / host for Slack Frontiers, Sharebird, Pandium’s Product Leadership Panel, Product Marketing AI Podcast, Supernode, Product Marketing Experts and more.

📈 I’m a data-driven creative, servant leader, and unifier at my core. I'm super proud of the teams and programs I've built and am fueled by customers for creative inspiration. My best work happens when I can drive impact for a mission I believe in - alongside people I love building and growing with.

🏃🏼‍♀️When I’m not running go-to-market, you can find me chasing after my kids, trail running, reading, writing, or painting.

🦸🏼‍♀️Superpowers include: strategic narrative, pricing and packaging, positioning + messaging, monetization, growth marketing, category design, voice of the customer, go-to-market, product-led growth, demand generation, team-building, enablement, customer marketing + lifecycle, strategy, partner marketing and marketplace development.