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10 years of digital marketing experience of growing businesses and building teams across corporates, performance agencies & startups, managing global and local businesses in travel, retail, and e-commerce industry.
Currently heading the digital and eCommerce at 6thStreet.com. Responsible for performance marketing, SEO, revenue growth, new customer acquisition, brand awareness, customer retention.
I started my first website in my first year of engineering and drove over 200K monthly organic users and 100K email downloads in the first year. My SEO learning started with this back in 2010 and since then its been an amazing journey of working with corporates, performance agencies, startups across travel, retail & e-commerce for global as well as local clients.
The hunger to learn and the type of experiences I was fortunate to have has given me immense confidence in growing businesses online. I strongly believe the growth of a business lies purely in their approach to the customer experience they are willing to provide through various touchpoints (content, creatives, site search, site speed, UX, time spent on a page, clean URL structure, creatives, post-purchase experience etc). Most businesses won't make money on first customer purchase, but on their returning purchase and that's where overall customer experience plays a huge part.