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With over four years of experience in marketing and growth roles, I am a passionate and results-oriented professional who specializes in retention, marketing automation, creative content writing, marketing analytics, and GTM campaign executions. I have a DCDMC certification from Digiperform and a Lean Six Sigma Green Belt from KPMG India, which demonstrate my skills and knowledge in marketing across the funnel and process improvement.
As a Growth Marketing Manager at Printo, I am responsible for planning and implementing effective strategies to increase user retention, engagement, and conversion across various channels, such as website, storefront, email, SMS, and push notifications. I use tools like MoEngage, Botspace, Google Analytics, and Typeform to segment, target, and communicate with customers, and to measure and optimize the performance of campaigns. I also write and design compelling and relevant content that showcases Printo's products & services and aligns with the brand's voice and vision. Additionally, I collaborate with cross-functional teams, such as product, design, and sales, to support and enable the growth and success of Printo.