Ari Lightman

I am a professor at the HJ Heinz College at Carnegie Mellon University. I teach classes at the intersection of marketing and IT including Digital Transformation, Principles of Marketing and Measuring Social. I am interested in and do research on Social (unstructured) Data Analysis, Organizational Disruption and Next Generation Consumers. At CMU, I also jointly developed and currently direct an executive education program for professionals on the path to becoming Security Executives or folks that would like to learn more about the industry. My third role is as a commercialization advisor for the Center for Machine Learning and Health (CMLH) which is based in the Machine Learning Department within the School of Computer Science at Carnegie Mellon University.

My class on Measuring Social is designed as an experiential learning environment where we have brought in numerous organizations to work with graduate students across CMU to analyze, develop strategies and build artifacts (platforms, applications, algorithms) that involve collecting, organizing and analyzing unstructured (social) data. Through the class we have conducted over 85 projects with companies including: Nike, Netflix, The New York Times, Daimler, Microsoft, Intel, 3M, etc.

I often travel to conferences, conduct workshops and speak at industry events. Lately, it has largely been focusing on healthcare informatics, marketing transformation and security.