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How Zivame Reactivates Dormant Customers Using MoEngage
Jun 27, 2024
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They say, "Good Business Leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." As an accomplished Business Growth & Transformation Leader, I identify new possibilities and derive greater business profitability, blending innovative transformation models & P&L strategies with client expectations and D2C & B2C business needs.

I possess 10+ years of experience ideating & implementing data-driven, profitable, agile, customer-friendly business development & digital transformation models to suit government & Fortune 500 clientele across Industrial Goods, Energy, Technology, Financial Services & e-commerce Retail sectors.

As the Head of Revenue & Growth– D2C & Marketplace Business, with profound business maturity & market intelligence, I lead business transformation/turnaround, establish new revenue streams, steer futuristic initiatives & process transformations, and address project, service & customer challenges to ensure enhanced customer satisfaction & revenue gain

Performing leadership roles in business consulting, project execution & operational excellence for 9+ years, I am now heading the direct-to-consumer (D2C) & 1P/ 3P marketplace business portfolio at Zivame. I am adept at strategic planning, revenue channel management, brand marketing, GTM tactics, sales & productivity gain, customer acquisition, success & retention, digital marketing, product innovation, process transformation, change management, OPEX/CAPEX optimization, and multi-entity, complex project management, achieving business objectives

I build aggressive transformation plans & turbocharged processes with multi-dimensional business excellence strategies & leadership capabilities

I bear the gravitas & agility required to engage effectively across multifunctional stakeholders.

Before Zivame, I worked with Boston Consulting Group & PwC India.

Academically, I am a Graduate Electrical Engineer with a Postgraduate Diploma in Management from the Indian Institute of Management, Calcutta (IIM-C). I am certified in Digital Marketing and Analytics from the Indian School of Business

I thrive in a results-driven & dynamic environment where strategic thinking is highly valued. Beyond work, you will find me reading a book or travelling.

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