Throughout my career, I've focused on Advertising & Online Marketing, leveraging experience in event marketing, radio, digital media and ecommerce. I've been an individual contributor and led teams of all different sizes across multiple functions in Advertising Sales, Ad Operations, Product Development and Marketing. I'm passionate about building high performing teams, learning new things and will never get sick of hearing clients rave about the results that my teams have delivered.
Areas of particular subject matter expertise include:
-Sales Leadership
-Organizational Culture Development
-Building High Performing Teams
-Change Management
-Programmatic Display Advertising
-In-app Advertising
-Mobile Video
-Retargeting, CRM, Look-a-like Targeting
-Online and Offline Commerce
-E-commerce Strategy
-Advanced Facebook & Social Media Marketing
-1st Party & 3rd Party Data Management
-Dynamic & Programmatic Creative
-Omni-channel Attribution & Optimization Strategy