Marketing advertising technology (MADTECH) evangelist and seasoned full stack online performance marketer & project manager with more than 12 years multi industry experiences ranging from oil and gas to travel and e-commerce industry. A process & data driven professional graduated from electrical (computer and control) engineering. Experienced in project & quality management. Excels in online marketing strategy, data analytics, marketing advertising technology & online marketing channel operations including SEM, Google Shopping, GDN, Programmatic Display, Facebook Social Ads, PN EDM, Affiliate & App Install.
Driving & leading a team of online marketers including its data & technology operations to achieve performance excellence to support the company main growth channel. Play part in accelerating company overall growth metrics by building & reforming online marketing function (i.e online marketing strategy alignment, campaigns structure, technology audit & improvement, best practices adoption, creative optimization, process, campaign goals & funnels streamlining).
For the past year, he has been involving in building end to end e-commerce advertising solution & technology for the brands, being the first to crack the e-commerce advertising in Indonesia, leveraging his prior expertise in digital marketing, securing ten of billions new stream of revenue for the company.
Prior of his work in tech industry, he has solid multi years experiences managing upstream oil and gas facilities development project, involved in various greenfield and brownfield projects before moving to quality management function in national oil and gas company where he successfully engaged with company continuous improvement program as well as delivered Operations Excellence Management Framework & Change Management System for the organization.