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An award winning and progressive, executive level CMO, with a proven track record of working with high growth companies and global brands.
As a strategist and practitioner working at the intersection of brand and data, I specialise in helping businesses think creatively whilst maximising their marketing investment to attract new, and retain their existing customers. I help brands progress and grow by better understanding their customers' needs and developing engaging strategies that are actionable, will help deliver business transformation with measurable outcomes, and are focussing on authentically doing the right thing for the business, the customer and society.
I recently became a co-author of the Wiley published and Amazon best selling book “Shift: Transform motion into progress in business” with Chief Strategy Officer, DataIQ top 100 professional, and friend Richard Lees. Our book is written to help executives (or aspiring executives) to align their thoughts, think differently or provide new insights to drive progress through their business.
Accolades: Top 50 marketers (PerformanceIN), Top 20 most influential marketers in the UK (CXM Today).
Advisory boards: Forbes Communications Council, DMA Customer Engagement Committee, Performance Marketing World Advisory Board
Industries: Retail & ecommerce, Finance, Government (Local & National), Healthcare & Pharma, Telco, Travel, Education and Social Media on client side, agency side and consulting.
Specialities through the lens of social impact (DEI & sustainability): Digital Strategy, Online Performance, Web Analytics, Customer Engagement, Digital Content, Social Media Strategy, Marketing & Monitoring, User Experience, Information Architecture, Usability, User Interface Design, Online Brand Equity, Digital Marketing (including PPC, viral marketing etc), Search Engine Optimisation, Measurement & Evaluation, Accessibility, W3C compliance, Design Persuasion / Performance Design, Email Marketing, Campaign management, CRM, Performance Marketing, Innovation.