Associated with
Richard Wright
Lucy Hinton (née Hahn)
Christopher Hogg
37 min read
The industry reacts to the Q3 2020 IPA Bellwether Report | Mobile Marketing Magazine
Following the release of the latest IPA Bellwether Report , the industry shares its thoughts on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK
Ali MacCallum, CEO UK, Kinetic Worldwide "With uncertainty hanging over every business area, new restrictions being introduced on a weekly basis and short-term nervousness, advertisers have understandably decreased their marketing budgets as reported by the IPA Bellwether report.
"OOH media has taken less of a hit than in Q2 as it has been used innovatively and intelligently by brands and public bodies as we emerged from full lockdown.
"As we move towards 2021, brands will require flexibility and instant data analysis...
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Impact
Featured by Keap
