Following the release of the latest IPA Bellwether Report , the industry shares its thoughts on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK
Ali MacCallum, CEO UK, Kinetic Worldwide "With uncertainty hanging over every business area, new restrictions being introduced on a weekly basis and short-term nervousness, advertisers have understandably decreased their marketing budgets as reported by the IPA Bellwether report. 
"OOH media has taken less of a hit than in Q2 as it has been used innovatively and intelligently by brands and public bodies as we emerged from full lockdown. 
"As we move towards 2021, brands will require flexibility and instant data analysis...