Pierce Cook-Anderson

Pierce Cook-Anderson is Managing Director UK & Northern Europe at Equativ. He is responsible for all commercial sales (supply & demand) and operations across the region having launched the UK office in April 2019.

Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM - three proven innovators in advertising technology. The vertically integrated company provides brand and privacy safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

Previously, he was Director of Business Development EMEA at OpenX and for the first 11 years of his career he held commercial roles at some of the world's leading publishers including Newsweek, the Financial Times, Sky and Future Publishing. He has invaluable start up experience commercialising and building Mindful Money, a personal finance portal by Lansons Communications. Pierce started his media career at The Mail on Sunday as a journalist researcher.