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I am a Global CEO, Finance & Commercial Director and M&A Consultant, expert at driving transformations and improvement initiatives to achieve superior performance for International Advertising and Tech companies. In combining strategic business growth initiatives, I focus on developing operational improvements to quadruple company size and deliver consistent growth.
I excel at implementing best-in-class performance management frameworks to improve margins by +20% and deliver industry leading profitability.
When Hybrid Theory needed to attract, retain and lead top tier talent, as CEO, I transformed and rebuilt their Management team. I focused on attracting Regional Leaders, rebuilt culture and belief and educating team regarding changing strategies. I developed company values aligned to mission, created world-class talent framework and drove perception as employer of choice. Succeeded in building world-class team with values that significantly boosted growth, performance and profitability and achieved vision.
As Hybrid Theory needed to build leading technology products to deliver growth targets, I developed new sales tech-strategy. I embraced Tech team, understood requirements to achieve growth and geared technology closer to customer requirements. I simplified findings and market message to position tech as necessary and accessible, incorporated development into core functions and shut down peripherals to focus on strategy. Succeeded in transforming team creating global scalable platform that focused on clients and growth.
This culminated in a successful sale of the business in November 2022.
One of my core skills is expanding into international markets to mitigate ~ 60% of revenue reliance on local economies by adopting suitable Global messaging and operations.
I am passionate about implementing strategic vision that supports ambitious cultures and attracts top-tier talent capable of delivering continued long term value.
Key Skills:
✔ Forging Collaborative Relationships
✔ Strategy & Governance Management
✔ Innovation & Opportunity Identification
✔ Complex Deal Structuring & Negotiation
✔ Business Process Reengineering
✔ PE Relationships, Control & Management
✔ Risk Identification, Management & Mitigation
✔ Cutting-Edge Solution Innovation
✔ Executive & Stakeholder Collaboration
✔ Team & Leadership Development
✔ Strategy Development & Deployment
✔ Enhanced Marketing Communication
✔ Client & Stakeholder Management
✔ Business Model & Strategy Turnarounds