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You can call me an audio geek. In fact, I welcome it.
For as long as I can remember, I have had a fascination with audio. As a child, I would play my father’s cassette tapes for hours, and get lost in the sound. And when I did that, I began to consider what else audio could do besides just music. Those formative early experiences would be what led me to founding my second startup in 1998- Radio NET—one of the first online radio broadcasters in Europe, when I was 18, and now, Adtonos , a platform that’s changing the game when it comes to digital audio advertising.
But I’ve had something of a circuitous journey getting there. After completing my studies at Gdansk University—including a MSc in Internet Promotional Strategies, and later, a PhD in Mobile TV value networks, I spent many years first as both a radio presenter as well as an independent digital transformation consultant. Consulting with the likes of Henzel, General Motors, Reader’s Digest, as well as a number of brick and mortar establishments, my work involved building out their digital experiences. This experience was critical in laying the foundation for my work now, but ultimately I felt pulled back to the world of audio when I came upon the idea for AdTonos. I had noticed both businesses and consumers were missing the opportunity that I saw audio could provide—targeted programmatic ads that go further than simply minimising disruption to a user’s experience, but actively enriching it through interactive, engaging ads that produce value for consumers and businesses alike.
With AdTonos, my aim has always been simple: create a consumer-first audio advertising experience. Consumers want better, less disrupted content experiences. Businesses want to stop wasting their ad dollars on high-level spray ad campaigns that don’t give them the best returns.
AdTonos presents itself as the clear solution.
Through simplicity, innovation, and transparency of business, I am presenting a “nu-stereo experience” for consumers, and alongside my incredible team, we’re turning the audio advertising industry on its ear. Tune in and hear what happens next. Or connect with me live to get the conversation started today: michal@adtonos.com