Hi, my name is Cache and yes that is my real name. I build and manage customer engagement-driven marketing/business programs. What started as an initiative for customer participation in marketing and sales activities has grown over 8-years to be a much more impactful approach to business initiatives that utilizes customers to empower results. I have a unique mindset that allows me to think outside the box and come up with new and innovative ways to enrich the customer experience while creating the desired business outcome.
Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, with social, mobile, and the steady move to subscription-based business models making advocacy all the more important. - Forrester