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🎁 Personal News: I've joined Reachdesk! 🎁 A quick story about why...
In the late 1980s my parents started a business. At 24 and 26, they left their corporate jobs, bet on themselves, and probably scared my grandparents to death.
From a pushcart in Downtown Crossing in Boston they sold personalized storybooks to parents and grandparents, who could have their child's name printed in a book while they waited. (Before the internet, this was cutting edge!)
The pushcart was successful and grew to be an actual store in Rockport, MA. One store grew to three, with the largest one being in Kennebunkport, ME, where they raised me and my siblings.
Quite literally, my entire life story began with personalized gifting.
My earliest memories are of playing in the storybook store while my mom ran the business and made sales. My brother Chip and I would climb into the display counter and pretend to be mannequins - fooling nobody - and throughout my childhood, the storybook store in Kennebunkport was our second home.
Most of my LinkedIn connections know me from my work in politics (#CassieDoesComms!). While my transition to sales at a tech start-up might surprise some, it all goes back to these memories for me. Reachdesk, like the storybook store, empowers others to create special memories through gifting. It's a bet I believe in.
So how was week 1? The team is phenomenal. The tech space is inspirational. And the product - well, it's personal.
Grateful to Robert Ermini, Victoria Salazar, Garrett Marshall, Greg Baron, Scott Domareck, Malvina EL-Sayegh, and the global Reachdesk family for an incredible kickoff week and onboarding experience. Grateful to Josh Penzell, MFA, MBA for his guidance during my interview process.
Grateful to my parents who gifted me with the world. Talk about moments that matter. 🎁