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I Help Salespeople Win More Deals Faster With Sales Playbooks
That :
👉 Make it easier for you and your team to sell
👉 Improve sales execution
👉 Scale through creating repeatability
👉 Manage change
👉 Reinforce sales training
👉 Implement a new GTM
👉 Create a sales playbook but doesn’t have the time
👉 Improve win rates, deal velocity, average deal size and sales productivity
Why Is B2B Sales Tough?
📈 Buyers complete as much of their buying process as possible before speaking with a salesperson. Between 57% (CEB & Gartner) & 90% (Forrester)
📈 89% of B2B buyers indicated that the information they encountered during the purchase process was of high quality. Too much high-quality, conflicting information stalls deals (Gartner)
📈 72% of buyers would prefer a rep-free experience or to complete a purchase without having to speak to a rep (Gartner)
📈 17% of buyers time is spent meeting with potential suppliers (Gartner)
📈 40-60% of all deals are lost to no decision. The Reasons for inaction: (1) Customers prefer status quo (2) Customer Indecision (JOLT)
📈 Just 23% of B2B buyers view sellers as a top resource for solving business problems (Miller Heiman)
This is impacting pipelines.
👇 Pipeline generation is down by 47%
👇 Sales cycles are 32% longer
👇 Win rates are down by 15%
👇Average deal values are down by 32%
👇71% of reps missed quota in Q4 '22
💊 The market is reacting. Sales enablement budgets are set to increase by 50% by 2027 (Gartner).
Sales playbooks are a crucial part of a sales enablement strategy.
What’s A Sales Playbook?
💡Sales playbooks are a powerful tool that gets everyone on the same page with the plan, helps you increase sales, implement change, strengthen communication, streamline your sales process and increase seller productivity.
💡They lay out the science of your sales organisation and how you operate. With them, you can establish consistency in performance. That consistency can lead to repeatability and ultimately help you scale your business.
The Impact Of Sales Playbooks
✅ Increased win rates by 20% (SiriusDecisions)
✅ 73% more likely to meet sales quota (Forrester Research)
✅ 27% larger average deal size (Bridge Group)
✅ 67% of top-performing sales organisations have a sales playbook (CSO Insights)
✅ 25% increase in sales productivity (AA-ISP)