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Marketing leader proven during dynamic and challenging times who views thinking differently as a positive attribute and who embraces the opportunity to engage with new technologies and to reimagine traditional processes.
Comfortable operating as the “underdog,” marketing challenger brands and skilled in “doing more with less” when needed.
Often described as a pioneer, norm-breaker, and disrupter, but with a keen sense in forming coalitions to achieve shared goals. Has a sense of accomplishment when crushing metrics and being recognized by thought leaders for setting new standards for marketing.
Notable accomplishments:
- Launched first agile marketing team focused on demand gen at USAA; model adopted across all USAA marketing
- Conference speaker at LeadCon, American Banker, BAI Retail, and company events (USAA, LSAC, Access Group, Lithium) and contributor to industry and marketing publications
- "Most influential" social media program in wealth management industry #4 of Top 100
- Social media campaign, Ultimate Cricket Fan, recognized for excellence in strategy and execution
- "Socially-Devoted" company recognition for new social care program
- Social campaign, "My Inspiration - Law School Scholarship," recognized by Forrester Research
- "Top 10 Mortgage Web Site" ranking
- Mortgage Technology News' "Market Bridge Award" for innovative use of technology
- "Top 10 Banking Online" recognition
- J.D. Power and Associates' top-10 ranking in customer satisfaction for online loan servicing
Specialties:
Marketing Strategy
Growth Program Development
Agile Marketing
Digital Marketing
Content Marketing
For more about me, my web site and blog: christinamartin.com.