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Gigi Griffis
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Breaking down the concept of data-driven marketing
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5 things you need when implementing a CDP
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Demographic segmentation: what is it and does it work?
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Breaking down the dangers of disconnected customer data
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Customer data platform readiness checklist
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A complete, helpful omnichannel marketing strategy
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Don't back down from the data-driven marketing challenge
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Why scaling personalization requires technology
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The ins and outs of omnichannel marketing
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How personalized email marketing boosts revenue
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A breakdown of qualitative vs quantitative data
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Using Lytics to boost your customer renewals
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Can CDPs and DMPs work together? | Lytics Decision Engine CDP for Marketers
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Ready to personalize your email marketing? Start here. | Lytics Decision Engine CDP for Marketers
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A comprehensive guide to customer insights
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Marketing insights from Little Prince author
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Customer data platform performance report: Lytics is elite
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CDPs are failing the marketing exec. Here's why
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What is data science and how can it help marketers?
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The basics of web personalization | Lytics Decision Engine CDP for Marketers
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Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers
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If you're not serving customers in real time, you're falling behind. | Lytics Decision Engine CDP for Marketers
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Most digital transformation projects fail. Here's how to fail-proof yours. | Lytics Decision Engine CDP for Marketers
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The Motley Fool's journey for higher value with a CDP
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The emotional cost of unpersonalized marketing | Lytics Decision Engine CDP for Marketers
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The truth about predictive marketing | Lytics Decision Engine CDP for Marketers
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5 steps for implementing personalization with a CDP
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See how audience discovery boosts customer experience
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9 valuable statistics about customer opinion on data privacy
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The steps to take after getting a customer data platform
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The most effective way to streamline campaign execution
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10 important rules for building a martech stack
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Ways that marketing can be pervasive in the right light
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9 interesting statistics about data-driven marketing
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How The Economist grew digital subscriptions by 300% | Lytics Decision Engine CDP for Marketers
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Tips to evaluate CDP systems for personalization potential
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11 surprising stats about the multi-channel purchase process | Lytics Decision Engine CDP for Marketers
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How to select the correct customer data platform
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