David Edelman

After 30 years as a Chief Marketing Officer (at Aetna/CVS) and building consultancy businesses in Digital and Marketing Transformation (with McKinsey, Digitas, and the Boston Consulting Group), I am now teaching at HBS, and serving as an advisor to top executives in start-up, Private Equity, and larger enterprises. Having driven large-scale change from both the client and client-service side, I help CXO's shape their strategic direction, build their teams' capabilities, and become more digitally agile.

Before being CMO at Aetna, I held numerous leadership positions at premier management consulting firms and digital agencies. For eight years, I co-led McKinsey and Company's Global Digital Marketing and Sales Practice and served as Chief Marketing Officer for McKinsey's Marketing and Sales Practice. Prior to McKinsey, I was Executive Vice President for strategy and analysis at Digitas, and earlier was a partner with the Boston Consulting Group. I speak frequently at industry conferences and events, and blog on topics ranging from digital marketing to the Customer Decision Journey.

I hold a Bachelor's Degree in economics from Harvard College and an MBA from Harvard Business School.

Specialties: Digital Marketing and Technology, Marketing Strategy, Organization & Capabilities, Branding, Customer Experience, Technology Investment