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Brandwatch | The social suite of the future
May 30, 2023
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In 2005 I made a life-changing decision when I gave up my well-paid sales job to be at home with my new baby.

It was a choice that hugely impacted me, both financially and personally.

I felt alone, and that my identity had been erased, but not a day passed when I felt I’d made the wrong decision.

Friends and family didn't understand why I'd done it. Some even told me I was 'being lazy’. If only they knew!

I started a small graphic design business, and a friend suggested I use social media to promote myself.

It didn’t take long for me to become mesmerised by the opportunities that social platforms offered. I started a blog about it and in 2013 I was named on two Forbes lists as a global power influencer.

Yes. You read it correctly... Forbes. Two lists. A global power influencer!

To say it was a shock would be an understatement.

How could this have happened to me? Me, for goodness sake!

Without any significant funding or backing I’d gone from being a newly self-employed mother, working at her kitchen table, to appearing alongside some of the world’s most brilliant marketing minds.

Anything now felt possible.

WHAT I’VE LEARNED

I didn’t realise it at the time, but up to that point I’d been getting in my own way with my negative self-talk. I already had everything I needed to be successful.

I’d told myself I wasn’t ‘good enough’, ‘experienced enough’, ‘intelligent enough’, ‘well-connected enough’… The list was endless.

But very, very few people had achieved what I had by appearing on those Forbes lists with such limited resources.

Self-sabotage destroys dreams and potential without the victim ever realising it.

WHAT I DO

A solid mindset is central to achieving goals and a fulfilling career, it is the fuel in the engine that drives the individual. One cannot exist without the other.

Today I help and coach business people to position themselves as an authority in their field by using the wide range of tools and techniques available.

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