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Delivering bottom-line impact by increasing Sales and Marketing productivity and accuracy while aligning Marketing efforts to Sales execution. Known for leading global teams in the areas of CRM, marketing automation implementation, support services, management and marketing response management. Leverage personal strengths in process management, sales, marketing and operations.
► OPERATIONAL CONSULTANT: Consulting on projects for small companies which included maximizing marketing automation and CRM efficiencies, optimizing segmentation and defining and aligning sales and marketing process with technology.
► GLOBAL MARKETING TECHNOLOGIES SUPPORT: Managed the implementation of a Marketing Platform which included Marketing Resource Management, Marketing Automation and Master Data Management. Drove the alignment of the global marketing team’s practices to support a unified best practices approach.
► MARKETING RESPONSE MANAGEMENT: Assembled and managed a world class team of Lead Development Reps providing marketing qualified leads to the sales organization, data validation/augmentation and driving marketing event attendance. Implemented automated Lead Scoring and Lead Routing.
► OPERATIONS: Supported multiple lines of business in different roles within the IBM Organization, including Marketing Operations, Sales Operations and Business Operations.
Key Competencies:
✓ Marketing Automation Implementation and Management
✓ Marketing Response Implementation and Management
✓ Marketing Response Management
✓ Master Data Management
✓ Demand Generation Support
✓ Business to Business/Consumer/End User
✓ Process Development/Re-engineering
✓ Aprimo
✓ Eloqua
✓ SalesForce.com
✓ Microsoft Office Suite
✓ Strong Microsoft Access, Excel and VBA
Available for full time opportunities, please contact me directly at detrie@gmail.com