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Amplifying campaigns cross channel, ensuring that the brand message is consistent and the visual experience is elevated at every customer touchpoint. Brands exist for consumers way beyond the orchestrated scenarios that we as marketers create - beyond the runway show, the giant outdoor banner and the organic social channels. For the consumer, brands are equally present in less glamorous but highly visible scenarios such as paid social, retargeting ads and Google shopping templates. My role at Ralph Lauren involves adaptation and delivery of assets for all these scenarios, the complete journey.
My career journey has evolved from ad agency account management, to running my own creative agency, to becoming a design and production specialist at one of the world’s most successful lifestyle brands. I can brief, I can design and I can create. I am objective and flexible, which means I can see the client and the creative side of a project. Knowing my own limitations I know just the experts to brief for any format, physical, digital or virtual!