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Measuring What Matters: Using Dashboards & Data to Uncover Pipeline & Revenue
Sep 11, 2024
Webinar

With over five years of experience in marketing, I am a Global Growth Marketing Manager at Syniti, a leading data management company. My role is to plan, execute, and measure account-based marketing campaigns and events that generate demand, awareness, and engagement for our solutions. I also create and deliver compelling content and copy that showcases our value proposition and customer success stories.

I collaborate with various teams and stakeholders, including sales, product, and partners, to ensure alignment and consistency across our marketing channels and initiatives. I leverage tools such as HubSpot, Salesforce, and 6Sense to optimize our campaigns and track our performance. I am passionate about data-driven marketing, innovation, and storytelling, and I always seek to learn and improve. I hold multiple certifications from the Chartered Institute of Marketing, as well as other courses.

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