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Founder and President at Analytics Boosters, a company focused on data-driven marketing.
I am a certified analytics expert, user experience and conversion rate optimisation consultant,
as well as a writer, speaker and trainer. I developed my skills in the field, analysing and consulting for clients in different industries — such as finance, fashion, luxury, travel, gambling and many others — and countries. In 2014/15/16 I was shortlisted for practitioner of the year and most influential contributor
in the annual DAA Awards for Excellence Competition. In 2018 I was insert into the 10 World Digital Analyst by DAA and I write two chapters for the HenrySteward Publications -Applied Marketing Analytics- focused on mobile analytics and conversion rate optimization.
Certifications:
Google Analytics Individual Qualification
WebTrends Professional
Google Tag Manager Qualification
Adobe Marketing Cloud
Goals:
massimizzazione ROI investimenti sia on sia offline; analizzare il comportamento degli utenti cross-site;
massimizzare engagement utente - sito / profilo Social
landing page wireframing / optimization / A/B e MVT Testing
massimizzare la user experience degli utenti
Pubblicazioni:
3 interviste @InternetMagazine con focus la Web Analytics
2 articoli @HenrySteward Publications