Erica Werber

Creative, customer-focused and results-oriented branding professional with over 18 years of success transforming small brands into larger, profitable ones across diverse retail segments, including Home, Apparel, Jewelry, and Fragrance and Beauty. Proven track record of creating new brands for social influencers and celebrities, and creating new product extensions for larger, existing brands resulting in increased revenue and profitability. Translates ideas into profitable results by understanding the brand’s DNA and translating that into successful products that are compelling to the customer and differentiated from the competition.

Areas of Expertise: BRANDING | BUSINESS MANAGEMENT | LICENSING | BUSINESS DEVELOPMENT | PRODUCT DEVELOPMENT | VENDOR MANAGEMENT | TREND FORECASTING | MARKETING | STRATEGIC DEVELOPMENT | CLIENT MANAGEMENT