Erik Rhoten

I love go-to-market strategy, sales, marketing, change management, and people development. The common thread between all of those interests is psychology. My deep-rooted passion for understanding human behavior and behavior change is what has contributed most to my career success.

Throughout my career, I’ve consistently been a top-performing salesperson and I’ve made significant contributions to the GTM strategy for each organization I’ve worked with. Working at early-stage startups, mostly in B2B SaaS, has allowed me to collaborate with every department. While keeping up with and exceeding my personal revenue targets, I’ve also been heavily involved with market research, messaging, positioning, pricing strategy, product strategy, implementation/onboarding, adoption, retention/upsell strategy, sales training, content creation, and marketing campaigns.