Hi there, I'm Evie. For more than 15 years, I've done almost everything there is to do in content, editorial, copy, thought leadership, social, brand voice, and communications.
I started as a speech and proposal writer for several academic leaders at Harvard, then took a hard turn into music and tech journalism as a staff editor and writer at Billboard, Rolling Stone, and Fast Company. I'm the author of the 33 1/3 book on Devo’s Freedom of Choice from Bloomsbury (with a foreword by Fred Armisen), and my work was published in Best Music Writing 2010.
With some mad science combining all of the above, I've spent the past decade-ish helping high-growth tech companies craft big-picture narratives and high-impact messaging that connects business, technology, and culture.
As of January 2024, I'm the Managing Editor of ELG Insider, Crossbeam's expert resource for everything about Ecosystem-Led Growth. If you work in tech and aren't sure what that is, you'll be hearing about it a lot in the coming months and years. I've also led content, digital, and communications teams and initiatives at Slack, Rippling, Wonderschool, and many clients at top technology communications agency Mission North. As an early member of the Content & Editorial team at Slack, I helped establish the brand as a leading B2B voice in human collaboration and the future of work.
I have an M.A. in Cultural Reporting and Criticism from New York University, an Ed.M. in Administration, Planning and Social Policy from Harvard University, an A.B. in Politics from Princeton University, and have certifications in marketing strategy, growth marketing, Ecosystem-Led Growth, and teaching English as a Foreign Language (long story). I live in Oakland, CA with my husband, two daughters, two cats, and a lot of trash.