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Abu Dhabi Culture & Tourism
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Innovative, solution-oriented, award winning Digital Leader equipped with over 16 years of experience, specialized in growing digital businesses at a significant rate.

Collaborative yet decisive leadership style with extensive experience in managing, mentoring and developing high performing teams that deliver results.

Responsible for managing the business’s digital growth and strategic direction by implementing data driven strategies with a focus on awareness, acquisition, conversion, retention and continuous optimization.

In a professional realm, George:

- is a solutions-oriented leader, adept at leading teams with diverse disciplines;
- inspires creativity and outcome-oriented thinking by providing insights;
- helps connect the dots and make sense of different data sources;
- advises on connecting brand vision and direction to business goals;
- takes lead in creative ideation and brand storytelling;
- guides channel-planning and media allocation;
- provokes thinking to inculcate a culture of innovation;
- possesses a knack for media agnostic thinking;
- helps guide and nurture talent, as a manager and as a leader.

Areas of Focus:

- Starting up digital units / hubs
- Digital Transformation
- Digital Comms, Media, & Social Media Strategy
- Digital Business Leadership
- Organic Digital Growth
- Driving New Business
- Passion for Innovation

www.kalliamvakos.gr

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