Harut Amirkhanyan

Harut Amirkhanyan

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Appvertiser + Singular: Improving Ad Performance through Creative Optimization
May 10, 2023
Case Study

I started building games in 2011 and my first game was a modified soccer game. It turned out to be a hit and got into the top list of soccer games category. I started making several hundred of dollars a month but had no idea what I was doing 😊 . Then, in 2013 I decided to start making mobile games using Unity Engine, and in 2014 launched my first mobile game on Google Play. It was a twist on the runner genre, and I got around 50 thousand downloads. After that, in 2014, I founded my own company with one of my friends and created my second game, which was a puzzle featuring a mouse, and it got more than 100 thousand downloads. In 2015 my mouse game received an award in Armenia. Afterward, I started working at Orange Telecommunications R&D Labs, where I had a chance to work beside top experts in Android in the world. In 2016 I started working at Frismos Games as a mobile games’ UI/UX manager and helped to create games for both Play Store and App Store. In 2017 I involved User Acquisition(ASO). Based on user behavior and engagement analytics, I have created user profiles which I have successfully used for marketing strategies of user acquisition through targeted ad campaigns.

Now I am an App Marketing & App Store Optimization(ASO) expert at Frismos Games. With my efforts, our games have been featured by Apple, we have gotten millions of downloads, and have hit the mark of the #1 animal game in Appstore & Google Play.

See our Games:
https://play.google.com/store/apps/dev?id=8858034574306643292
https://itunes.apple.com/us/developer/frismos/id968407602

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case study