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In my current role as a Growth Manager for DTH CLM, I'm passionate about driving digital product growth. I specialise in channel expansions, revenue optimisation, and user engagement strategies. My role involves crafting innovative pricing models, enhancing user experiences, and fostering cross-functional collaborations to fuel growth. With a data-driven approach and a commitment to staying at the forefront of industry trends, I'm dedicated to unlocking new opportunities for our products and customers.
As a Growth Manager focused on App Growth, I lead and manage various initiatives to acquire, engage, and retain users for our mobile application. I managed our CLM initiatives to improve user retention and engagement. Along with this, I also managed third-party platforms like MoEngage and Branch to optimize our marketing campaigns and ensure a seamless user journey.
During my stint as a Campaign Manager, I worked on acquiring new customers for Airte DTH and Black businesses. I devised and executed targeted campaigns across various digital channels to drive user acquisition and revenue growth. In addition to managing campaigns, I also worked closely with the product and engineering teams to identify and prioritize product improvements that could drive user acquisition and retention.