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Marketing, Growth and Operations Executive – Skilled in Marketing Operations, Demand Generation, Lead Management, Marketing Optimization, Targeting and Segmentation across multiple industries, products and segments. (SaaS, B2B, B2C, Technology)
Broad Technical Focus – Leading teams in Marketing Technology integration and optimization across Marketing Automation & Analytics, Business Intelligence, Sales / CRM, Digital integration and Data Quality.
Marketing and Sales Alignment – Extensive experience in the complete Buyers Journey and Customer Journey management from initial segmentation and targeting, through Marketing Qualification to Sales Acceptance, Closed Won opportunities and into Customer Management and Retention.
Data Strategy – Over 20 years of data management, data strategy and data quality. Verified leader who understands Data Strategy and the need to define business and technical goals, and metrics to drive data investment decisions.
INDUSTRY SPECIALTIES:
B2B - B2C - SaaS - Technology - Pharmaceutical - Education - Entertainment - Services - Retail - Direct Marketing
OVERVIEW:
Trusted leader with over 20 years of expertise in driving Fortune 500 companies forward through enhancing performance of systems and people. Skilled in improving team effectiveness and optimizing marketing strategies. Proven record of developing clear business missions and successfully implementing them.
TOPFLIGHT SKILLS:
Marketing Automation, Operations, & Analytics
Contact Strategies
Lead Management
Data-Driven Marketing
Buyers Journey’s
Eloqua, Marketo, Salesforce
Acquisition, Retention and Loyalty
Innovations in Operations
Predictive Modeling
Strategic Insights
MY IMMEDIATE VALUE TO YOU:
o Self-directed with strong sense of accountability.
o Successful leading teams.
o Able to find inefficiencies and overlapping efforts in systems and projects.
o Results-oriented.
o Dependable in commitment and follow through.
o Strong and effective leader.
o Self-confident; Actively seek challenging projects.
o Flexible, versatile and positive, in all situations.