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A customer-focused marketing leader skilled in building brand & promotional strategies, optimizing marketing operations and driving customer engagement through the purchase journey. Known for collaborating effectively with teams to leverage their superpowers and proven success in leading brand and product launches with thoughtfully crafted campaigns.
I believe in these important keys to success:
- Be curious.
- Be authentic.
- Be accountable.
- Communicate well.
- Be comfortable with being uncomfortable. You can do it!
I am the VP of Marketing for a best-in-class St. Louis-based grocery chain, focused on enhancing the brand experience from the app to the aisles. Guiding the development of key digital marketing transformation efforts, bringing on capabilities to build omni-channel campaigns, tracking consumer behavior, and building actionable insights have been critical steps to modernize the company's marketing efforts.
Exploring the “what ifs" and building strong relationships with internal stakeholders, industry partners, and influencers, has been instrumental in advancing my team’s and our brand's success.
Where I've been:
My career journey has allowed the refinement of marketing and branding best practices across multiple industries including: grocery, foodservice, QSR, retail, rewards, as well as international & domestic car rental.
Key experiences include:
Marketing team leadership, brand communications, performance marketing, product portfolio oversight, promotions, creative storytelling, loyalty marketing, digital media planning, user experience enhancement, organizational improvement and reporting on campaign effectiveness for company-owned and paid communication channels.
Away from the desk: Family time, travel adventures, spinning & weight training.