The Secret Sauce of Retail Social Media: Empowering Employee Voices
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Mike Allton Mike Allton
The Secret Sauce of Retail Social Media: Empowering Employee Voices

In today's social media landscape, brands are spending millions on influencer partnerships and polished content. But what if the most authentic and engaging voices for your brand are already on your payroll? The challenge for many retail marketers is cutting through the noise on social media and establishing genuine connections with their audience. While mega-influencers and celebrity endorsements might generate buzz, they often lack the authenticity and local credibility that today's consumers crave.

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