I am a former newspaper journalist that has spent the last 18+ years as a marketing and growth professional. Below are my career highlights and milestones:
> Single-handedly built and scaled a $40M ARR, best-in-class SaaS growth program at IBM
> Co-founder and current partner and advisor at Orange Pegs, an award-winning growth agency
> Established growth and marketing mentor / coach with 150+ sessions and a perfect 5-star rating
> Successful launch, go-to-market, growth projects with 30+ startups and scaleups
> Over a decade of growth and marketing freelance and consulting experience
> Speaker and influencer at industry events such as AdWorld, GrowthHackers, more
More About Me:
Data-driven, growth-minded leadership, strategy, execution, and experimentation to enhance and advance marketing and product experiences, demand generation, technology stacks, branding and positioning, digital content, HubSpot/inbound programs, and more. Expertise and focus in B2B, B2C, technology, SaaS, IT, cybersecurity, analytics, eCommerce, staffing/recruiting, and real estate, among other industries.
Career progression built on successful partnerships and experiences with enterprise organizations, SMBs, startups, founders, investors, agency and vendor partners, entrepreneurs, and more.
Core Competencies:
Growth. SaaS. Tech. Startups. Agile. Data Analysis. Search Engine Optimization (SEO). Digital Advertising (SEM, PPC, Social Media, ABM). Social Media Marketing and Engagement. Growth Hacking and Experimentation. Marketing Automation. Content Marketing. Conversion Rate Optimization (CRO). Product Marketing. User Experience. Email and Nurture Messaging. Writing. Editing. Design. Tradeshows and Special Events. People and Process Management. Coaching and Mentoring.