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From Good to Great: How SaaS Shapes Customer Engagement
Jan 22, 2024
Podcast Episode
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Senior Executive with 20+ years of experience leading marketing, product development, M&A activity, software licensing, SaaS solutions, and global distribution at global Fortune 500 organizations. Background includes success steering the strategic direction of 2 business groups as a GM at Intel. Trusted sales partner who creates plans to increase market share, client wallet share and business growth within a financially responsible manner. Shape business-aligned marketing strategies to promote and competitively position products with consistent messaging across all communications. Define clear go-to-market plans with robust support for existing products, global markets, multiple channels and technological expansions. Interface with C-level executives to devise strategic business plans that underpin ambitious corporate objectives. Foster collaborative, continuous improvement work cultures; build high-performing staff who progress to leadership roles. Leverage entrepreneurial mindset to advance startup projects from concept to reality.

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podcast episode