I am an experienced content strategist, writer and marketing leader who partners with leading companies to improve their content strategy and online branding. After a decade as a copy writer/strategist for brands such as DIRECTV and Disney, I began working with small to mid-size tech companies to help them elevate their marketing communications and product UX.
Top skills:
UX/Product Content Strategy
UX Writing
Copywriting
Content Marketing
Brand Positioning & Style Guide
SKILLS
• Content Creation, Communications, Content Strategy, Content Marketing, Product Management, Content Design, Branding, Style Guides, Copywriting, Marketing Automation, Email Marketing, Inbound Marketing, Content Management, Product Marketing, UX, Agile, Content Curation, PR, Customer Engagement, Cross-Functional Team Leadership, UX Writing, Conversational Marketing, Social Marketing, Operations, Online Content, Reporting & Analysis, Customer Success, Education, Brand Marketing, Proofreading, Skilled Multi-tasker, Presentation Skills, Landing Pages, Written Communications
• MarTech, B2B, B2C, Entertainment, Beauty, Lifestyle, Travel, Government, Banking, Financial Services, Budgeting, Emerging Trends, Lean UX, Lean Startups
• Content Index, Page Inventory, Content Map, Taxonomy, Tag Mapping, Editorial Calendars, Localization, Creative Brief, Nomenclature, Client Presentations, Test Scripts, DAM, User Story Creation, Campaign Development, Brand Design, Engaging Content, Punctuation, Data Analysis, Requirements Gathering, Problem Solving, User Interviews, Marketing Analytics
• CRM, GTM, Press Releases, Social Media, SEO, SEM, Display Advertising, Email, Branding, E-commerce, Mobile/Responsive, Tagging, CMS Updates, Thought Leadership, Design Thinking
• Twitter, Instagram, HubSpot, Drupal, GatherContent, Monday.com, Zendesk, Salesforce, Hootsuite, Pardot, Jira, Microsoft Office Suite, Google Analytics, WordPress, SharePoint, Mail Chimp, BaseCamp, Trello, Figma, OmniGraffle, Drift, Workfront, TikTok