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Dr Jillian Ney is a digital anthropologist and the founder of The Social Intelligence Lab (The SI Lab) - a global community for professionals working with social and internet data. She is also the UK’s first “Dr. of Social Media.”
Dr Jillian started her PhD in social media and consumer behaviour in 2007, when social media as we know it was just taking off. Throughout her PhD, she became interested in how technology is changing people’s - and society’s - behaviour online and offline. She realised that, by analysing how people present themselves online and how they interact with each other, you can gather valuable insights about their behaviour in the real world. Since then, she has been creating methodologies to help businesses understand what’s driving customer behaviour by applying behavioural science to social data and other online data sources.
Whilst Dr. Jillian is an advocate of what is more widely known as ‘social listening’ she is on a mission to advance the value of social and internet data more broadly as a source of insight, not just social media. In addition, she promotes the improvement of practices and standards in the analysis of digital conversations, and supports professionals working in this space. She does this through The SI Lab by sharing content, hosting events and providing training. She also supports the growth of the sector via The SI Lab Jobs, and helps people find the right tools and technology through the SI Lab Directory.
Dr. Jillian is well regarded across many sectors. Voted one of the ten most influential women in digital marketing under the age of 30 by The Drum in 2012, she was also voted as a data influencer in the DataIQ 100 list in 2020 and 2021, and HotTopics Global Data Influencers in 2020.
She is also an author, and international keynote speaker and has given two TED Talks: “Connectedness and the Digital Self”, and “Social Media: The Value Lies in the Data”. She has presented her work on social data analysis at SXSW, Festival of Marketing, Social Media Week, NATO and 10 Downing Street among other venues. Her first co-authored book, Advanced Marketing Management: Principles, Skills and Tools was published by Kogan Page in 2018.
Dr Jillian is always interested to learn more about how people are using social data in their work and the value it’s bringing to their business. You can reach out to her about this, or to discuss partnership opportunities at hello@thesilab.com. To discuss speaking opportunities, you can contact her agent: Toby Mossop at Chartwell Speakers.