John Short

Data-driven marketer with experience tailoring marketing strategy that fits the product or company. I am a creative marketer who looks for creative solutions to solve problems at all parts of the funnel.

Experience driving top of funnel with both organic and paid strategies:
Referral Programs
Display
SEO
SEM
Online Video
TV
Sponsored Content
Content Marketing
Real-Time Bidding Networks
Conversion Rate Optimization

Experience with Lifecycle marketing using:
Email
Content Marketing
Social Media
Retargeting
In-product Design

Strategy and Analysis:
Funnel Reporting
Custom Lifetime Value Analysis
P/L Analysis
ROI by Channel
Customer Economics Modeling
Campaign Reporting
Revenue Forecast Modeling