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I am passionate about three things: brands, people and the points where they intersect.
In the past +15 years, I have worked across some of the world's most famous wines and spirits brands like Beefeater Gin, Antinori, Whispering Angel, Jim Beam, House of Suntory, Teacher’s, Grant’s, Hendrick’s, Glenfiddich, The Balvenie, Innis & Gunn, Fourpure, Magic Rock Brewing and more.
Marketing leader with experience in key brand leadership roles at William Grant & Sons, Beam Suntory and Berkmann Wine Cellars. Track record of success across marketing disciplines (P&L/Global/Innovation/Shopper/Commercial), beverage alcohol categories (whisky, whiskey, bourbon, gin, rum, tequila, beer), functions (trade marketing, global marketing, innovation) and geographies (UK, US, Canada, Australia, Africa, LATAM, Europe).
A proven brand builder delivering revenue growth through marketing strategies, customer/shopper/consumer activations, consumer-driven innovations, foundational brand strategy creation, execution of go-to-market fundamentals and development of teams/organizational capability.
SKILLS SUMMARY:
FMCG/CPG/Wines & Spirits
Marketing Strategy
Category Growth Strategy
Strategic Brand Planning
Integrated marketing campaigns
Product Launches
New Product Development
Brand Activation
Shopper marketing
P&L Management
Go-To-Market Strategy
Insights/Consumer Analytics
Strong Leadership
International
Emerging Markets