Over 5 years in digital marketing and advertising. Previously I built out the conversational marketing engine – Drift. Growing the direct channel contribution by 132% higher than the projected Covid-19 forecast - $2M+. Prior to that I created the GTM strategy to transition a primarily Tableau/IBM services-based organization into a SaaS, driving recurring revenue from Fortune 20 clients. I Launched the viral campaign "The Maya Rose Project" in 2014 through multiple social networks capturing the attention of the CW PIX 11, leading to 10+ nationwide televised features from Feb 2014 – 2019.