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Kim Roman leads global campaigns and performance marketing at Talkdesk, focused on demand generation through creative, yet data-driven campaigns and programs. Kim takes an imaginative, but solid, conversion-focused marketing approach and leverages constant experimentation and testing to optimize at every stage of the funnel. She's been innovating within the B2B marketing space for over a decade, spending over half that time at SaaS organizations including 6 years at Oracle, and is driven by data and discovering opportunities for improvement.
Specialties: Digital marketing, marketing campaigns, marketing automation, demand generation, marketing strategy, marketing technology, content creation, new customer acquisition, customer retention, SMM, paid advertising, marketing leadership.