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I'm a digital marketing professional with over 15 years of experience in both B2B and B2C integrated marketing efforts. I strive to drive results through digital strategy, data-driven optimization and actionable analytics. Throughout my professional journey, I have partnered with agencies, SMBs, Fortune 500 companies and start-ups to build marketing strategies that achieve brand lift and improve acquisition and retention.
Some key specialities and experience include:
► B2B, B2C, co-op marketing strategies for local, national and global initiatives
► Establish and steward integrated marketing objectives, goals and KPIs to fully assess program success
► Hands-on experience driving efforts in SEM, SEO, programmatic display/video, content marketing programs, paid social and traditional paid media
► Drive innovation for acquisition efforts, with an emphasis on testing new opportunities, tracking & evaluating performance and iterating
I thrive when helping businesses improve their digital marketing footprint. I love to think outside the box, with an audience-centric approach to find and engage with consumers and customers alike.