Lara Black

I'm a Pardot power user with over 10 years of experience with marketing automation and Pardot. My background is Marketing Operations, with a focus on website management, development, and SEO. Marketing Automation is the key to Demand Generation, and using it effectively is trickier than it sounds!

I am very active in the Pardot Community. Have a Pardot question? Ask me. I'll come up with a solution for you.

My favorite Pardot feature? I optimized a combination of Pardot Grading, Dynamic Lists, and Automation Rules to finely segment the database and bring the best prospects to the top so they can be promoted to MQL and passed off to Sales as a Lead, segment the mediocre but promising prospects so that they can be further nurtured (via Engagement Studio), and separate out the junk submissions to be discarded.

I enjoy HTML and CSS, which is a good thing, since I use them daily for Email design and Landing Page design.