Lauren Berkemeyer

Every day I’m motivated by my trailblazing marketing team. I love working with cutting edge technology that helps to build the world that we want to live in. I'm a leader with a proven track record of driving significant commercial impact across a diverse set of businesses and industries - global corporations, venture and private equity-backed companies and SMEs. I believe in the power of data, creativity, ideas and innovation to effectively lead my team through rapid growth, international expansion, fundraising, acquisition, and change management.

My marketing career began as the producer of a comedy variety show on Broadway and, at 22, I was responsible for packing the house each week with 1,200 guests for unknown and up-and-coming acts. The adrenaline of each successful performance fuelled my 18-year romance with marketing: driving attendance of Fortune Magazine’s global conferences, joining a luxury design magazine start-up, and subsequently accelerating global advertising growth for Metro newspaper, The Wall Street Journal and Future Publishing.

I’ve always been passionate about health and wellbeing and after completing my health coach certification and fitness qualification, I started looking for high-growth opportunities where I could apply my commercial marketing experience to the employee engagement and wellbeing industry. After discovering LifeWorks, a global health and wellness platform, I embarked on an exciting journey of transforming a traditional employee assistance service into a total wellbeing proposition enabled by technology.

4 years ago, I joined YuLife to disrupt the group risk insurance market by changing how people value and use insurance. This is a new era of insurance that is about providing the tools for people to not only live healthier lives, but to be protected financially in the future.