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I believe that to be an excellent marketer and drive business impact, you must not only understand data, but ground your strategies and actions in it. I've dedicated my career to unearthing insights, building processes to illuminate them faster, and incorporating them into every part of the marketing process.
With a decade of experience across some of the biggest brands in the world, where I’ve often built my department from the ground up, I live for a challenge and specialize in creative problem solving. Throughout my career, I’ve successfully improved digital ROI by devising strategies to increase earned media, optimize creative and placement, and drive conversions. Through monitoring trends and brand conversations via social listening, I’ve helped brands become and remain consumer centric, culturally relevant and forward-looking in their marketing.