Tenured marketing professional with over 15 years of experience directing marketing programs for lifestyle consumer brands, major hotel brands and B2B SaaS.
Hyper-focused on maximizing top line revenue growth, optimizing GTM motion and marketing funnel conversion. Strategic thinker with a natural curiosity about consumer behavior.
Creatively focused and experienced in brand development and positioning, lead generation and marketing funnel optimization, buyer journey management, web and graphic design, content creation and P&L management.
Data driven and comfortable having the difficult discussions around ROI and marketing spends.
Passionate about mentorship and leading by example.
MBA, University of Colorado, Denver
Bachelor of Science, Marketing, Kelley School of Business, Indianapolis, Indiana University