Mary Kay Evans

GTM Leader, CMO 3x, Agency CEO, Board Member

I have more than 20 years of experience building and managing diverse teams in established, new, and emerging markets for scale-ups and large public companies. A breadth of knowledge and experience across marketing, product, and revenue operations for SaaS and service-based technology companies. Raised more than $2B in funding, 11 exits, 1 IPO.
I am a strategic difference-maker who thrives where agility and speed are essential. Expert at tearing down team silos and building integrated operating plans that create stability and drive profitable efficient growth.

Strategic Leadership in Go-To-Market (GTM) Execution
I love all things GTM, also known as I love big, messy challenges. I have a proven ability to develop and execute go-to-market strategies that drive significant business results. My experience in leading GTM functions across various roles demonstrates a deep understanding of how to position products effectively and drive revenue growth. My role in transforming marketing into a growth engine and rearchitecting sales development models underscores my strategic approach and leadership in this area.

Expertise in Scaling B2B SaaS Businesses
Scaling B2B tech businesses is my sweet spot. B2B SaaS has dominated my career. Working beside some of the best in the industry, I was part of an exec team that scaled a business from $70M to $300M in less than two years, while also achieving notable improvements in Net Recurring Revenue. B2B operational expertise takes a combination of strategic planning, product and market understanding, competitive positioning chops, and a drive for excellence.

Experience in Business Transformation and Profitability
I have a knack for guiding businesses through significant transformations, including shifting from high-growth to sustainable, profitable growth models. I thrive in challenging, constantly changing market environments. My achievements in addressing market challenges, bringing discrete products together to create new solutions, and leading organizations through complex changes are the highlights of my career.