Melissa Yap

-Global branding, social media and content marketing professional with 15+ years of experience managing and developing traditional and digital marketing campaigns, social media and content strategy for (but not limited to) tech, retail, automotive, consulting and agency in Melbourne, London, New York City and Los Angeles.

-Successfully developed and maintained key stakeholder relationships with media agencies, creative teams, internal divisions and external suppliers. Conceptualized and orchestrated global marketing campaigns that effectively reinforce and build brand images with measurable results.

-Proven ability to develop creative and conceptual digital and social media marketing campaigns to drive record-high response rates and engagement, as well utilize existing copywriting and writing skills to leverage brand performance.

Specialties: Competitive analysis, Events, Branding & Identity, Project Management, Marketing, Brand Marketing, Communications, Writing, Copywriting, Subediting, Blogging, Content Marketing, Social Media, Editorial, Copyediting, Content Strategy, Influencer Partnerships