I’m a 360° marketer, blending strategy and creative vision to amplify brand equity, drive customer acquisition, and fuel revenue growth. As a full-stack marketer, I use data-driven insights to execute impactful campaigns across paid, earned, shared, and owned channels.
My career spans diverse industries—SaaS, tech, entertainment, hospitality, government, and full-service agencies—delivering revenue marketing programs for global and national brands that exceed lead and revenue targets.
I currently lead high-impact partner marketing programs that drive lead generation and support ecosystem integrations, contributing to both customer acquisition and retention. I thrive on building and nurturing partnerships that expand reach, generate revenue, and ensure long-term success for both strategic and ecosystem partners.
As an optimist, I exude positivity, and it reflects in every aspect of my life. I'm a dreamer and a doer. I take risks, conceptualize big ideas, and effectively execute them while energizing and mobilizing teams.
I love building authentic brands that provide value, instill trust, educate, delight, and inspire. And as a customer champion, I am adept at creating solutions that ease pain points and promote lasting connections, spawning both loyalists and ambassadors.
I specialize in:
✓ B2B & B2C Full-funnel Marketing, Revenue Marketing, Demand Generation, Lead Generation & Nurturing, Campaign Development & Execution, Multi-channel Campaigns, Strategic Planning & Execution, GTM
✓ Partner Marketing: Co-marketing, Partner-led Growth, Partner Relationship Management, Integrations, Partner Events and Engagements, Cross-functional Collaboration, MDF Campaigns, Lead Sharing, Co-selling, Strategic Alliances, Partner Enablement, Partner Performance Tracking
✓ Account-Based Marketing, ICP Targeting, Sales & Marketing Alignment, Personalized Campaigns, Customer Retention & Expansion
✓ Brand Strategy, Development
✓ Field and Virtual Events: Event Planning, Trade Shows, Experiential Events, Event Promotion & Lead Generation, Event Logistics & Coordination, Webinars & Virtual Conferences, Roadshows, Audience Engagement & Post-Event Follow-up
✓ Project Planning, Resource Allocation, Stakeholder Communication, Scope/Budget Management
✓ Content Creation, Copywriting, Storytelling
✓ Paid Media, Advertising
✓ Influencer Marketing, Brand Ambassador Programs
✓ Key Performance Indicators, Data Analysis, Reporting, Optimization, ROI Accountability, CRO
✓ Agency Management, Creative Direction
✓ Public Relations, Community Relations