Nicole Leffer

I'm a senior marketing executive with 18 years of experience leading and growing innovative B2B and B2C/DTC marketing teams, including almost 2 years of hands-on experience leveraging AI and NLP in B2B marketing. An entrepreneurial self-starter, I have a passion for growing startups and increasing revenue and profit through:

✔️Strategic innovation
✔️Developing world-class messaging and positioning
✔️Leveraging data and measurable key results
✔️Experimental testing
✔️Utilizing AI technology to drive marketing efficiency and results.
✔️Building high-performing teams

I lead with a people-first philosophy and embody a hybrid of mentor-coach, servant, and visionary leadership styles. I believe that great ideas and solutions can come from anyone in an organization, and the more diverse, equitable, and inclusive a team is, the better it will solve problems, innovate, and perform.

My business superpower is my intuition. It helps me to:

👉Identify the most important KPIs and OKRs to optimize and measure (and the best strategies to do so)
👉Quickly understand what motivates and drives people (teams and customers)
👉See the big picture of how everything in businesses is interconnected, and how seemingly unrelated situations and events in one area can have a ripple effect with a dramatic impact on other areas
👉See marketing opportunities that others may miss
👉See both what is right in front of an organization and what is ahead on the horizon, simultaneously
👉Optimize tech stacks to include cutting-edge AI tools that streamline processes and skyrocket results

My analytical and data-driven mentality also informs my business decision-making. 18+ years leading digital marketing, recurring revenue, and eCommerce strategies has given me a deep appreciation for the power of testing, measuring results, and analyzing data.

Continuous experimental testing has the power to dramatically increase profits and drive improved results in all areas of a business. I love leveraging the combination of A/B testing and analytics strategies with the rapidly growing power of AI to accelerate results even faster. I am well versed in leveraging the power of A/B testing, combined with analytics and AI tools, to:

🚀Increase conversion rates
🚀Lower CPAs
🚀Increase MRR, ARR, and customer lifetime value
🚀Increase PLG free offer signups & activation
🚀Increase MQLs and PQLs
🚀Optimize messaging & positioning
🚀And optimize other KPIs and key results.

Beyond marketing, AI, and NLP, I also have a passion for sustainable food security, climate solutions, and climate resilience.